Millions of people travel and stay in hotels every year. Some of those experiences may be positive and enjoyable while others may not leave a lasting mark or impression. Of course, a memorable hotel experience is far better than anything else. Most people want a hotel stay that leaves them not wanting to leave right away, and definitely longing to come back to it again in the future.
However, the question is, what really makes a hotel stay memorable? What sets one hotel apart from the myriad of
others that you could stay at in any given town or city? Get to know more about some of the memorable hotel touches that can set a hotel apart from all the rest.
Six Traits That Make A Hotel Stay Memorable
1. Maintain Great And Unique Style
The first thing that sets a hotel apart from all of the rest is the style it has. Many hotels are making the mistake of choosing a generic, almost corporate style for their interiors. This makes the experience also feel generic, making it next to impossible to discern one hotel from the next. Some hotels are bold in their color palate choices, emulate an era or have a cultural style to evoke. Having a theme and fully committing to it will set one hotel experience apart from the next. Unique is better.
2. Embrace History
Historic hotels create a unique experience by sticking to the era in which they were originally built. In so doing they can embrace the original architecture, traditions of the time period, old-fashioned chivalry and customer service. All this can delight all guests who walk through the doors and leave them always wanting to come back and experience more.
3. Offer Phenomenal Customer Service
Speaking of customer service, a little goes a long way when it comes to making people happy and keeping a hotel fresh in their minds. Simple turn-down service is a luxury few people ever experience in their everyday lives and most have never even had a hotel offer it to them before. Pillow mints or little courtesy notes left on the pillows have also become almost non-existent in recent years and can make a big difference.
People often underestimate the power of a positive customer service experience. Even if there is nothing actually wrong with the services an employee provides, a lack of visible or audible enthusiasm from a surly employee with a permanent scowl can and will leave a bad taste in a guests’ mouth. Something as simple as a smile can go a long way to brighten up someone’s day and change their entire perspective on a place or environment.
And, of course, good customer service involves truly listening to guests and trying to work with them on any issues they may have. If a guest needs to change their travel arrangements at the last minute due to a major emergency or for any reason, hotels should strive to do everything they can to make this process easier. Early checkout options or waiving fees for last minute changes in extreme circumstances, will make guests feel like individuals rather than just another entry in the profit and loss report.
4. Do Not Forget The Extra Little Perks
If a hotel room or suite features a fireplace, it is a nice little perk. However, if the fireplace never gets lit when guests are there, it will do nothing to make their stay more memorable. In settings where the weather allows for the fireplace to be going, it creates a wonderful ambience. Guests check in and enter the room, they walk into a stunningly gorgeous fire already lit, they will feel immediately at-home, comfortable, and welcome. The little extra touches make all the difference in the world when they are all added together.
Many of the major hotel chains across the nation are no-frills hotels with minimal services and perks. Guests have come accustomed to getting offered stale pastries and mini boxes of cereal in the morning and have it called a continental breakfast. It is unfortunate that some guests are used to pools without towels and ice machines without enough ice. It doesn’t take grand gestures to set yourself apart from the crowd. Little things add up quickly and make a big difference.
Just having bellhops to help guests carry their bags to the rooms can be a great way to start off a hotel stay on a positive note. Even if a guest turns down bellhop services, they will likely appreciate the offer and remember that is always an option. Keeping clean towels stocked at the pool, maintaining ice machines, making sure that any complimentary food offered is fresh. Other basic steps will make guests feel as if the hotel they are staying in truly cares about their guests and wants to keep them happy during their stay with them.
5. Remember The Fantasy
The bottom line is that hotel guests want to feel welcome. They want the employees to act like they enjoy their jobs and are happy to assist them. Guests also want to get the luxury experience that they do not get at home because of busy schedules, hectic lives, and a lack of a trained cleaning staff.
A memorable hotel stay is all about living a fantasy, one in which every time you leave your bedroom or bathroom, someone cleans up the towels, makes the bed, replenishes the soap, and does all of the menial tasks that they would normally have to do at home. Even if a guest is not wealthy, their hotel stay should let them feel as if they are living the moneyed lifestyle.
6. Take Guests’ Special Diets Into Consideration
People are individuals- from their personalities, backgrounds, and interests all the way down to what they choose to (or have to) eat on a regular basis. Special diets, restrictive diets, food allergies and the like can make it so certain guests have a hard time on a regular basis to find the food they can and want to eat. A hotel that wants to stand out from the crowd will be willing to work with and accommodate special dietary considerations.
Vegetarianism and veganism are becoming more and more common across the country as well as the globe as a whole. And yet, many restaurants and hotels do not offer an expansive vegetarian or vegan menu. In fact, some venues are so bad that vegetarians are stuck either ordering side dishes or nothing at all. If a hotel restaurant wants to avoid such errors, they need to create menu options that are vegetarian or can be offered with vegetarian alternatives.
Likewise, gluten-free diets, either because of a medical condition (Celiac disease) or because of sensitivity or preference are also becoming quite commonplace. Offering standard menu fare using gluten-free grains or alternatives to grains (i.e. lettuce wraps instead of bread) will go a long way to making such individuals feel welcome. The more a hotel can accommodate and anticipate what their guests want and need, the more likely that hotel will be to make a lasting positive impression.
When a hotel makes a guest’s stay memorable (in a positive way, of course), they not only make their guests happy, but they also gain a loyal customer who will come back again and again. Not only that but happy guests that remember their experience will recommend the hotel to their friends and loved ones as well, further improving a hotel’s business.