Hotels and hospitality-related ventures, since the 1990s, have embraced the noble idea that women travelers are not merely a necessity, but an essential means to stay ahead in the game. Female traveler agencies around the United States popped up among the top-rated hotels.
Various marketing strategies and travel campaigns have been implemented to tap into the inherent potential in this demographic. More business women leaders are holding positions that demand that they travel solo, travel for work and plan vacations.
This industry is maturing quickly, and moving from pink bows at the hotel entrance to vividly indicate that it is a female-friendly zone to the development of savvy marketing techniques to fit the demographic. Though initially fearful that female traveler catering could alienate men, it has been proven that fulfilling female travelers’ requirements elevate the overall hotel performance; creating a better travel experience.
What Women Want
With the increase in female business travelers; women leisure spending habits are poised to skyrocket. Therefore, hotels offering solid design features with creative services and marketing will benefit in going the extra mile for this demographic.
Catering for women travelers is, however, not a novel idea in the hospitality industry. The approach has changed with the significant increase in female decision-making and spending power. The recession in previous financial years led to hotel companies evaluating how they could best capitalize on guests while providing cost-effective luxury. Apparently, for the hotel industry to thrive, they were bound to assess the nature of travelers and their incentive to spend.
Catering For Female Oriented Preferences
A close assessment of women-men hotel preferences indicates minimal variants; female travelers, generally yearn for an excellent overall hotel design. Most recently, women have embarked on solo business trips. In general more people are travelling alone as compared to 10 years ago. Moreover, female travelers, according to recent research, are more likely to travel alone as contrasted to their male counterparts. The ever changing travel habits and the subsequent increase in female travelers have warranted growing concerns for those who travel solo.
In consideration of the need for extra safety, hotels have come up with innovative building designs to enhance security. These features include:
- Authentication-oriented elevators- In such instances the elevators, with access to guest floors, can only be activated via a specialized key-card.
- Well-lit hallways – Most travelers will not always arrive in the daytime; it is, therefore, crucial that they have well-lit hallways and common areas. This facilitates easy navigation for guests to safely and quickly access their guest rooms.
- Digital locks (secure lock system) – It is best that hotels offer travelers safe access to their rooms. Incorporating digital locks gives guests a feeling of security that is essential for solo travelers and those who work long hours into the night.
Design features are just one of the safety needs female travelers seek. However, makeup mirrors, well-lit rooms, skirt hangers and a sleek closet are essentials for the ideal female traveler hotel experience. Maintaining a sustainable hotel design, incorporating minor to major re-design, improves both female and male travelers’ experiences alike.
Amenities To Suit Her
Amenities and packages are a better approach to start pleasing female travelers. For the guest room, women tend to seek certain essentials such as best quality bed linens, storage, latest décor, luxurious beauty products in the washroom, fluffy towels as well as proper lighting. All of these amenities and services in the room can influence a woman’s procuring decision; thus, hotels have been in the process of making these changes to accommodate and meet these unique standards. Additional amenities offered by hotels to cater for the wants of business women include:
- Diversity with room service and meals
- Ultra-modern hotel gym
- Relaxation spots
Apart from amenities and design, females tend to be more concerned with how hotel staff operates and any charitable donations a hotel may fund. Hence, it is crucial for hotels to concentrate on such minor details that enhance the overall performance and satisfy the customer.